E-Commerce

Laha E-com

Summary

For this project, the focus was on crafting a distinct brand identity and delivering a flawless Framer experience, especially through interactive and engaging design elements.

Launching Laha: Designing a Scalable, Mobile-First Abaya E-Commerce Platform for the GCC

Laha is a mobile-first e-commerce platform designed for buying and selling abayas across the GCC region. We developed the complete digital product from the ground up—including brand identity, UX/UI design, and cross-platform development—to help the founder bring the idea to market with limited budget and resources.

Despite generating just $10,000 in early revenue, the foundation is rock-solid:

  • Built for scalability

  • Conversion-optimized

  • Tailored for cultural and regional expectations

With the right marketing strategy and operational team, Laha is positioned for significant growth in the GCC online fashion market.

Launching Laha: Designing a Scalable, Mobile-First Abaya E-Commerce Platform for the GCC

Laha is a mobile-first e-commerce platform designed for buying and selling abayas across the GCC region. We developed the complete digital product from the ground up—including brand identity, UX/UI design, and cross-platform development—to help the founder bring the idea to market with limited budget and resources.

Despite generating just $10,000 in early revenue, the foundation is rock-solid:

  • Built for scalability

  • Conversion-optimized

  • Tailored for cultural and regional expectations

With the right marketing strategy and operational team, Laha is positioned for significant growth in the GCC online fashion market.

Key UX Challenges in Launching Laha’s E-Commerce Platform

1. Crowded Market with Unclear Positioning

The abaya e-commerce space in the GCC is saturated. Laha needed a distinct brand strategy, memorable visual identity, and a high-converting landing page to stand out and attract early users. Clarity in positioning was critical from day one.

2. Mobile-First Expectations from Users

With most traffic coming from mobile devices, the platform had to prioritize mobile-first UX design, smooth navigation, and responsive layouts. This required fast-loading mobile experiences and intuitive UI to support browsing, evaluation, and purchasing.

3. Dual User Journey Complexity (Buyers & Sellers)

The product had to serve both ends:

Buyers needed simple and engaging discovery and checkout flows

Sellers required a lightweight admin panel UI for managing product listings with minimal overhead

Balancing both experiences while keeping the interface lean and fast was a core UX design challenge.


Key UX Challenges in Launching Laha’s E-Commerce Platform

1. Crowded Market with Unclear Positioning

The abaya e-commerce space in the GCC is saturated. Laha needed a distinct brand strategy, memorable visual identity, and a high-converting landing page to stand out and attract early users. Clarity in positioning was critical from day one.

2. Mobile-First Expectations from Users

With most traffic coming from mobile devices, the platform had to prioritize mobile-first UX design, smooth navigation, and responsive layouts. This required fast-loading mobile experiences and intuitive UI to support browsing, evaluation, and purchasing.

3. Dual User Journey Complexity (Buyers & Sellers)

The product had to serve both ends:

Buyers needed simple and engaging discovery and checkout flows

Sellers required a lightweight admin panel UI for managing product listings with minimal overhead

Balancing both experiences while keeping the interface lean and fast was a core UX design challenge.


UX/UI Solutions That Helped Launch Laha’s Scalable E-Commerce Marketplace

1. Clear Brand Identity & Visual System

We built Laha’s brand from the ground up—including logo, typography, color system, and a full web style guide—crafted specifically for a fashion-forward, female GCC audience. This gave the platform a unique and trustworthy presence in a crowded space.

2. Conversion-Driven E-Commerce UX

The entire shopping experience—from product discovery to checkout and reordering—was designed with conversion optimization in mind. We applied proven SaaS UX principles to reduce friction and boost purchases.

3. Lightweight Seller Dashboard

We developed a clean, minimal admin UI that allowed non-technical sellers to upload and manage inventory, images, and availability with ease. This improved seller onboarding and content freshness on the platform.

4. Mobile-First Shopping Experience

Every interaction was designed with mobile UX as the top priority. From optimized tap zones and fast-loading visuals to intuitive user flow mapping, the final product delivered a seamless mobile shopping experience tailored for GCC audiences.