Healthtech

Nafsi Mental Health App

Summary

For this project, the goal was to craft a vibrant and recognizable brand identity while delivering a seamless digital experience through Webflow. The platform needed to feel dynamic.

Scaling Nafsi's Impact: 40% Retention Growth and +10000 Sessions Booked

Nafsi is transforming the mental health tech landscape with an innovative, user-centered approach to digital therapy. By leveraging mobile-first UX design and cutting-edge technology, the platform achieved a 60% increase in user engagement and over 10,000 therapy sessions booked, while improving user retention by 40%.

This milestone underscores Nafsi’s ability to deliver a seamless experience for both iOS and Android, connecting users with qualified therapists through intuitive and responsive design.

As a pioneering health tech solution, Nafsi is setting new standards for accessibility and effectiveness in mental health platforms. Its focus on responsive web design, SaaS app development, and cross-platform UI/UX empowers individuals to manage their well-being efficiently while driving measurable business outcomes.

Scaling Nafsi's Impact: 40% Retention Growth and +10000 Sessions Booked

Nafsi is transforming the mental health tech landscape with an innovative, user-centered approach to digital therapy. By leveraging mobile-first UX design and cutting-edge technology, the platform achieved a 60% increase in user engagement and over 10,000 therapy sessions booked, while improving user retention by 40%.

This milestone underscores Nafsi’s ability to deliver a seamless experience for both iOS and Android, connecting users with qualified therapists through intuitive and responsive design.

As a pioneering health tech solution, Nafsi is setting new standards for accessibility and effectiveness in mental health platforms. Its focus on responsive web design, SaaS app development, and cross-platform UI/UX empowers individuals to manage their well-being efficiently while driving measurable business outcomes.

Portfolio project image
Portfolio project image

UX & Technical Challenges in Building Nafsi’s Scalable Mental Health Platform

1. Fragmented User Experience:

Mental health apps often suffer from disconnected tools and workflows between patients and therapists. This led to inefficiencies and poor user engagement. Bridging this required a comprehensive end-to-end UX strategy and a seamless mobile user journey.

2. Complex Patient Management Needs:

Therapists needed an intuitive interface to handle session tracking, real-time updates, and patient data—without the burden of complex systems. We developed a custom admin panel and enterprise dashboard UX tailored to reduce friction and boost clarity.

3. Low Retention Rates:

Users often dropped off after initial sessions due to the absence of smart features like reminders, rebooking options, and onboarding guidance. To solve this, we implemented a user flow strategy, optimized app onboarding UX, and improved feature discoverability to increase long-term engagement.

4. Scalability Across Platforms:

Building a consistent, high-performing UI across both iOS and Android while supporting scale was a major challenge. It required advanced native mobile UX design and performance optimization to deliver a responsive, accessible experience at scale.

5.Building Trust in Digital Mental Health Platforms:

Establishing user trust in a digital-first mental health app requires more than functionality. It demands strict compliance with data privacy laws, robust security protocols, and comprehensive UX/UI accessibility audits. For Nafsi, we focused on secure architecture, clear user flows, and an inclusive design system to ensure trust, transparency, and long-term user retention across web and mobile platforms.


UX & Technical Challenges in Building Nafsi’s Scalable Mental Health Platform

1. Fragmented User Experience:

Mental health apps often suffer from disconnected tools and workflows between patients and therapists. This led to inefficiencies and poor user engagement. Bridging this required a comprehensive end-to-end UX strategy and a seamless mobile user journey.

2. Complex Patient Management Needs:

Therapists needed an intuitive interface to handle session tracking, real-time updates, and patient data—without the burden of complex systems. We developed a custom admin panel and enterprise dashboard UX tailored to reduce friction and boost clarity.

3. Low Retention Rates:

Users often dropped off after initial sessions due to the absence of smart features like reminders, rebooking options, and onboarding guidance. To solve this, we implemented a user flow strategy, optimized app onboarding UX, and improved feature discoverability to increase long-term engagement.

4. Scalability Across Platforms:

Building a consistent, high-performing UI across both iOS and Android while supporting scale was a major challenge. It required advanced native mobile UX design and performance optimization to deliver a responsive, accessible experience at scale.

5.Building Trust in Digital Mental Health Platforms:

Establishing user trust in a digital-first mental health app requires more than functionality. It demands strict compliance with data privacy laws, robust security protocols, and comprehensive UX/UI accessibility audits. For Nafsi, we focused on secure architecture, clear user flows, and an inclusive design system to ensure trust, transparency, and long-term user retention across web and mobile platforms.


Solutions Implemented: Seamless UX for Patients & Therapists Across Platforms

1.Unified Patient-Therapist Experience:

We created a connected, mobile-first ecosystem that streamlines communication between patients and therapists. The user-facing app enables easy session booking, reminders, and progress tracking, while the therapist dashboard centralizes real-time updates, patient management, and session histories—all with cross-platform UI consistency.

2. Custom Therapist Dashboard:

To reduce complexity and improve productivity, we designed a personalized dashboard tailored to therapists. It includes data visualization for patient stats, KPI tracking, session scheduling, and streamlined admin tools. The result is an efficient, intuitive interface built on data-driven dashboard UX and KPI-based UI principles.