E-commerce

FashionTech

Digital Marketplace

Laha – E-commerce

Laha – E-commerce

Laha is an e-commerce platform designed for buying and selling abayas across the GCC. Built with a focus on mobile users and conversion-driven UX, it empowers independent sellers and provides a clean, localized shopping experience tailored for the region’s modest fashion market

Launching Laha: Designing a Scalable, Mobile-First Abaya E-Commerce Platform for the GCC

Laha is a mobile-first e-commerce platform designed for buying and selling abayas across the GCC region. We developed the complete digital product from the ground up—including brand identity, UX/UI design, and cross-platform development—to help the founder bring the idea to market with limited budget and resources.

Despite generating just $10,000 in early revenue, the foundation is rock-solid:

  • Built for scalability

  • Conversion-optimized

  • Tailored for cultural and regional expectations

With the right marketing strategy and operational team, Laha is positioned for significant growth in the GCC online fashion market.

Launching Laha: Designing a Scalable, Mobile-First Abaya E-Commerce Platform for the GCC

Laha is a mobile-first e-commerce platform designed for buying and selling abayas across the GCC region. We developed the complete digital product from the ground up—including brand identity, UX/UI design, and cross-platform development—to help the founder bring the idea to market with limited budget and resources.

Despite generating just $10,000 in early revenue, the foundation is rock-solid:

  • Built for scalability

  • Conversion-optimized

  • Tailored for cultural and regional expectations

With the right marketing strategy and operational team, Laha is positioned for significant growth in the GCC online fashion market.

Key UX Challenges in Launching Laha’s E-Commerce Platform

1. Crowded Market with Unclear Positioning:

Laha needed a unique brand strategy and a high-converting landing page to stand out in the GCC abaya market.

2. Mobile-First Expectations from Users:

Focused on mobile-first UX with smooth navigation and responsive design for browsing, evaluation, and purchasing.

3. Dual User Journey Complexity (Buyers & Sellers):

Catered to buyers with simple flows and sellers with a lightweight admin panel, balancing both needs while maintaining a fast, lean interface.

Key UX Challenges in Launching Laha’s E-Commerce Platform

1. Crowded Market with Unclear Positioning:

Laha needed a unique brand strategy and a high-converting landing page to stand out in the GCC abaya market.

2. Mobile-First Expectations from Users:

Focused on mobile-first UX with smooth navigation and responsive design for browsing, evaluation, and purchasing.

3. Dual User Journey Complexity (Buyers & Sellers):

Catered to buyers with simple flows and sellers with a lightweight admin panel, balancing both needs while maintaining a fast, lean interface.

UX/UI Solutions That Helped Launch Laha’s Scalable E-Commerce Marketplace

1. Clear Brand Identity:Developed Laha’s brand with a unique logo, color system, and style guide tailored for the fashion-forward GCC female audience, creating a trustworthy presence.

2. Conversion-Focused E-Commerce UX:Optimized the entire shopping journey with SaaS UX principles to reduce friction and increase purchases.

3. Lightweight Seller Dashboard:Created a simple, minimal admin UI for easy inventory and content management, enhancing seller onboarding and platform freshness.

4. Mobile-First Shopping Experience:Prioritized mobile UX with optimized tap zones, fast-loading visuals, and intuitive flow mapping, creating a seamless mobile shopping experience for GCC audiences.