ProductDesign

Laha E-com

Summary

For this project, the focus was on crafting a distinct brand identity and delivering a flawless Framer experience, especially through interactive and engaging design elements.

Launching Laha: Crafting a Lean, Mobile-First Abaya Marketplace

Laha is an e-commerce platform built for buying and selling abayas across the GCC. We crafted the entire product—from brand identity and mobile-first UX design to a fully functional cross-platform UI—to help the founder take the idea to market efficiently with limited resources.

Although the platform generated only $10,000 in early revenue, the foundation is solid. Built for scale, optimized for conversion, and tailored for the region, Laha is positioned to grow once the right team and marketing support are in place.

Launching Laha: Crafting a Lean, Mobile-First Abaya Marketplace

Laha is an e-commerce platform built for buying and selling abayas across the GCC. We crafted the entire product—from brand identity and mobile-first UX design to a fully functional cross-platform UI—to help the founder take the idea to market efficiently with limited resources.

Although the platform generated only $10,000 in early revenue, the foundation is solid. Built for scale, optimized for conversion, and tailored for the region, Laha is positioned to grow once the right team and marketing support are in place.

Challenges in Building Laha

Unclear Market Positioning: The abaya market is crowded. Laha needed a clear brand strategy and positioning, strong visual identity, and a credible ecommerce landing page to stand out.

Mobile-Heavy Audience: Most users in the GCC shop through their phones. The platform had to prioritize mobile-first UX design, responsive design services, and smooth mobile user flows from day one.

Seller and Buyer Experience Needed Alignment: We had to design for both sides—creating intuitive flows for buyers and a lightweight admin panel UI for sellers to manage listings.

Challenges in Building Laha

Unclear Market Positioning: The abaya market is crowded. Laha needed a clear brand strategy and positioning, strong visual identity, and a credible ecommerce landing page to stand out.

Mobile-Heavy Audience: Most users in the GCC shop through their phones. The platform had to prioritize mobile-first UX design, responsive design services, and smooth mobile user flows from day one.

Seller and Buyer Experience Needed Alignment: We had to design for both sides—creating intuitive flows for buyers and a lightweight admin panel UI for sellers to manage listings.

Solutions and How They Were Implemented

Built the Brand with Clarity: We created Laha’s entire brand identity, including the logo and brand guideline package, typography and color system design, and style guide for web products—tailored for a fashion-forward female audience in the Gulf.

Designed a Conversion-Optimized Marketplace: We crafted clean, conversion-focused flows for product discovery, cart, checkout, and reordering—applying SaaS app design principles to ecommerce.

Seller Dashboard UX: Developed a simple, no-bloat admin panel design to allow non-technical sellers to manage their inventory, images, and availability without friction.

Mobile-First Shopping Flow: Every screen was designed with mobile UX as the priority. Fast-loading visuals, optimized tap zones, and simplified app user flow design made the product accessible and frictionless.