Golands - Real State

GOLANDS is a PropTech platform that simplifies buying and selling land through smart tools, verified listings, and market insights. Built for the GCC region, it enables transparent, data-driven land investments for individuals and developers.

GoLands Redesign: From MVP to $2M Series A Funding with UX-Led Real Estate Innovation

GoLands is transforming real estate in the GCC with a user-first approach to buying and selling land. By leveraging mobile-first UX, cross-platform SaaS UI, and high-converting web design, the platform raised $2 million in Series A funding after a complete product and brand overhaul.

The redesigned experience streamlined land discovery, evaluation, and transactions, making property investment seamless and accessible.

Results:

Increased engagement
Greater user trust
Scalable, future-ready platform for a complex digital market.

GoLands Redesign: From MVP to $2M Series A Funding with UX-Led Real Estate Innovation

The redesigned experience streamlined land discovery, evaluation, and transactions, making property investment seamless and accessible.

Results:

Increased engagement
Greater user trust
Scalable, future-ready platform for a complex digital market.

UX & Conversion Challenges in Building GoLands

1. Outdated UI and Fragmented UX: The initial MVP suffered from poor usability and inconsistent navigation, requiring a full UX audit and redesign to provide a unified experience across web and mobile, especially for the real estate listing site.

2. Lack of Trust in Transactions: Users needed credibility and confidence before investing in land. We redesigned the landing page, simplified onboarding, and created a mobile-first journey to build trust at every step.

3. Weak Mobile Experience: The platform wasn’t optimized for mobile, affecting engagement and retention. We overhauled the UI for responsiveness, improving alignment with modern usage habits and enhancing retention for on-the-go users.

UX & Conversion Challenges in Building GoLands

UX/UI Solutions That Scaled GoLands from MVP to Market-Ready

1. Redesigned Platform: Created a user-first SaaS platform and responsive website focused on clarity, speed, and mobile usability for both desktop and mobile users.

2. Streamlined Onboarding: Revamped onboarding and user flows to simplify land exploration, evaluation, and purchase for buyers and real estate professionals.

3. Custom Admin Dashboard: Designed a data-driven admin panel with real-time property analytics, lead tracking, and simplified workflows to improve efficiency and build trust.

4. SEO-Optimized Website: Launched a responsive, SEO-friendly website that enhanced visibility, increased traffic, and boosted lead conversions.