Laha is a mobile-first e-commerce platform designed for buying and selling abayas across the GCC region. We developed the complete digital product from the ground up—including brand identity, UX/UI design, and cross-platform development—to help the founder bring the idea to market with limited budget and resources.
Despite generating just $10,000 in early revenue, the foundation is rock-solid:
Built for scalability
Conversion-optimized
Tailored for cultural and regional expectations
With the right marketing strategy and operational team, Laha is positioned for significant growth in the GCC online fashion market.
1. Crowded Market with Unclear Positioning:
Laha needed a unique brand strategy and a high-converting landing page to stand out in the GCC abaya market.
2. Mobile-First Expectations from Users:
Focused on mobile-first UX with smooth navigation and responsive design for browsing, evaluation, and purchasing.
3. Dual User Journey Complexity (Buyers & Sellers):
Catered to buyers with simple flows and sellers with a lightweight admin panel, balancing both needs while maintaining a fast, lean interface.
1. Clear Brand Identity:Developed Laha’s brand with a unique logo, color system, and style guide tailored for the fashion-forward GCC female audience, creating a trustworthy presence.
2. Conversion-Focused E-Commerce UX:Optimized the entire shopping journey with SaaS UX principles to reduce friction and increase purchases.
3. Lightweight Seller Dashboard:Created a simple, minimal admin UI for easy inventory and content management, enhancing seller onboarding and platform freshness.
4. Mobile-First Shopping Experience:Prioritized mobile UX with optimized tap zones, fast-loading visuals, and intuitive flow mapping, creating a seamless mobile shopping experience for GCC audiences.
